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In recent years, the Transformers brand has used a more straightforward approach with their logo, using just the letter, “A,” in the same sans-serif font used in past logos. Given the good nature of Autobots, you’ll notice that they often transform into common vehicles like cars and trucks, but sometimes they surprise us by changing into military and aircraft vehicles, weapons, and animals. But both Autobots and Decepticons are robots that can change their form to mimic machines, automobiles, and other mechanical objects. Autobots are the protagonists in the Transformers storylines, while the antagonists are Decepticons. Within the Transformers franchise, Autobots hail from the fictional planet of Cybertron and are led by Optimus Prime. If you aren’t familiar with the franchise, you are likely feeling very lost right now, so below you’ll find a quick overview of what the Autobots are and what the Decepticons are. Beyond this, the logo has been used to differentiate the Autobots from the Decepticons, two robot armies in the Transformers universe that have been a part of an ongoing civil war. Because of that, the Autobots logo has been featured throughout the entire Transformers series. Transformers and Autobots are often interchangeable. Within the brand, you’ll find cartoon series, video games, films, comic books, and toy line after toy line. The Transformers franchise didn’t just create characters, though they created an entire, impressive, brand that encompasses all media and products from Hasbro, Marvel, and Griffin Bacal. These fans wanted to be able to come together to discuss everything and anything Transformers-related, so they formed an online community of fandom so that no matter where a fan lived, they could connect with fellow fans. At that time, no other companies were creating an entire franchise line around this.īy the early 1990s, the Transformers fanbase expanded and the brand developed a strong following. Hasbro and Takara Tomy wanted to create a franchise that would depict the battles of autonomous robots.

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