#BLACKROCK ROCKSTAR FLAVORS FULL#
#BLACKROCK ROCKSTAR FLAVORS SERIES#

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. For more information, visit About PepsiCo

#BLACKROCK ROCKSTAR FLAVORS FULL#

With over 20 Rockstar Energy products and five sublines available at convenience and grocery outlets in over 30 countries globally, Rockstar Energy gives you a bold, refreshing boost, full of benefits, and loaded with flavors. Rockstar Unplugged is available for purchase at and at retailers where PepsiCo products are sold nationwide, starting at $1.99 per can.įounded in 2001, Rockstar Energy Drink produces beverages that celebrate the young hustlers focused on their journey.

#BLACKROCK ROCKSTAR FLAVORS SERIES#

'This partnership with Rockstar Unplugged enables us to extend the iconic MTV Unplugged franchise to a new generation of music fans as a reimagined concert series that can drive entertainment forward.' 'MTV's legacy is grounded in speaking to young people with content and experiences that matter to them,' said Jason White, CMO, MTV Entertainment Group. Fans will need to visit to enter for a chance to win a trip to this one-of-a-kind musical experience. Kicking off the music series in Los Angeles, Rockstar and MTV Unplugged will then go on the road, with two additional concerts in 2022. Rockstar Energy's new partnership with MTV will spotlight the Rockstar Unplugged product and launch a first-of-its-kind 3-part music series with the groundbreaking music franchise – MTV Unplugged – that shares its name. Rockstar Unplugged delivers the ingredients consumers have been asking for, creating an opportunity for us to transform the category and introduce new consumers to our energy portfolio.' 'Ninety-one percent of our consumers told us they wanted a beverage that lifts their mood. 'With Rockstar Unplugged, we continue the brand's heritage in driving culture while delivering innovation to the category,' said Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category. Mood and music are visually communicated in every aspect of the campaign. These shapes swirl and expand from the iconic Rockstar star across the 12oz slim cans. Rockstar Unplugged features a new campaign – Turn Up Your Mood – and new can design with colorful 'groove shape' illustrations symbolizing aura, music, and energy.

It is available in three sugar-free flavors - Blueberry, Passionfruit, and Raspberry Cucumber. The new sugar-free, calorie-free beverage combines hemp seed oil, B vitamins, spearmint, and lemon balm with a dose of caffeine. With 80 mg of caffeine, Rockstar Unplugged contains an innovative blend of ingredients that provide an extra burst of energy when you need it. Government & Policy Government & Policy.PepsiCo Health and Nutrition Sciences PepsiCo Health and Nutrition Sciences.PepsiCo Product Facts PepsiCo Product Facts.PepsiCo Beverage Facts PepsiCo Beverage Facts.PepsiCo Smart Label PepsiCo Smart Label.Nutrition Information Nutrition Information.PepsiCo Jobs Instagram PepsiCo Jobs Instagram.Restaurants & Businesses Restaurants & Businesses.Consumers & Shoppers Consumers & Shoppers.'With this global campaign, we want to redefine how consumers see Rockstar Energy Drink and celebrate hardworking, passionate hustlers who want to get things done. “ Energy is a growth category we see accelerating around the world - and one that is overdue for a refresh. Mark Kirkham, Vice President and General Manager, Sports, Energy & Juice, Global Beverages, PepsiCo, said the company sees rising demand for functional beverages. 'Life is Your Stage' debuts with three pieces of content ‘that celebrate the grit and determination of those powering through their daily hustle’. It wants to more than double the geographical footprint of the brand over the next three years. Meanwhile, a new campaign, ‘Life is Your Stage’, marks the first major international effort for Rockstar since the acquisition, with PepsiCo accelerating the brand’s expansion into new markets. The new visual identity has been designed to “elevate the brand and make it more distinctive and inviting for our consumers around the world,” according to PepsiCo’s design team.

Packaging & Packing Materials, ContainersĪ new visual identity, created by PepsiCo's Global Design team, focuses on bold packaging: modernizing the star logo with a color palette of metallic gold and black across the brand portfolio.

Processing Equipment & Systems, Automation, Control.

Filling & Packaging Equipment & Systems.

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